Plaza Vea: Perussian prices

Plaza Vea, a supermarket company, took its low prices to Russia, exclusively for Peruvian fans who were visiting during the World Cup.

Campaign details

Brand: Plaza Vea Agency: Fahrenheit DDB Country: Peru

Objectives

Take possession of the territory every supermarket in the country is fighting for – "everyday low prices" – through an action which evidences our leadership in providing low prices for all Peruvians, surpassing the other brands.

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