Reddit: Up the vote

In 2020, Reddit, a social news website, launched the campaign 'Up the Vote', focusing on one of America's biggest weaknesses: voting.

Campaign details

Brand: RedditAgency: R/GA San Francisco Country: United States

Why is this work relevant for Creative Strategy?

In 2020, Reddit faced an acute challenge to authentically shift perception and demonstrate the value of its brand to benefit society. Social networks were under the microscope, and Reddit was still seen as a place for frivolous content instead of imp

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands