Samsung Fire & Marine Insurance: Firevase

Samsung Fire & Marine Insurance, an insurance brand, launched a flower vase that doubled as a fire extinguisher in South Korea to promote fire safety across the country.
  • Samsung wanted to highlight the issue of domestic fires in South Korea and encourage people to install fire extinguishers in their homes.
  • Even if people do have fire extinguishers installed in their homes they usually do not take proper care of them and store them in hard-to-reach places.
  • The brand launched the Firevase, an ordinary flower vase that doubles as a throwable fire extinguisher.
  • A total of 100,000 units of the Firevase were distributed, reaching 32 million people and leading 4.1 million customer visits to the Samsung Fire & Marine Insurance website....

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