Campaign details
Advertiser: SubwayBrand: SubwayAgency: Wunderman Thompson SydneyCountry: Global
Objectives
The key objective was commercial:
- Deliver a notable increase in sales for all globally participating stores. (No numerical KPI was set for this)
There was also a secondary marketing / communications objective to improve brand perceptions and affinity, evidenced by brand buzz.
Source: Subway WSD Agency Briefing –What does success look like.
Creative work
Subway globally is in a constant battle against a slew of competitors – some bigger, some newer, and many hipper. Against this competitive backdrop, the QSR category uses...