Subway: Subway Live Feed 2017

Subway, a fast food restaurant, increased sales globally by launching a one-day activation that offered a free sub and gave a meal to the hungry for every sub purchased.

Campaign details

Advertiser: SubwayBrand: SubwayAgency: Wunderman Thompson SydneyCountry: Global

Objectives

The key objective was commercial:

  • Deliver a notable increase in sales for all globally participating stores. (No numerical KPI was set for this)

There was also a secondary marketing / communications objective to improve brand perceptions and affinity, evidenced by brand buzz.

Source: Subway WSD Agency Briefing –What does success look like.

Creative work

Subway globally is in a constant battle against a slew of competitors – some bigger, some newer, and many hipper. Against this competitive backdrop, the QSR category uses...

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