T-Mobile: Singalong

This is the story of a how a single cohesive, fully-integrated campaign for T-Mobile successfully delivered both brand metrics and business objectives across the UK and five Eastern European markets.

T-Mobile: Singalong

Saatchi & Saatchi

SUMMARY

This is the story of a how a single cohesive, fully-integrated campaign successfully delivered both brand metrics and business objectives across six very diverse markets.

The creative idea of inviting thousands of people to come and sing karaoke with us in Trafalgar Square came from our desire to truly bring T-Mobile’s brand promise (“Life is for sharing”) to life in the most interesting way possible

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