TELE2 Lithuania: TELE2 Flying House

TELE2, a telecommunications brand, showed the people of Lithuania the benefits of its mobile broadband product by launching a mobile broadband-installed house attached to a hot air balloon that flew across the country.

Campaign details

Advertiser: Tele2 Brand: Tele2 Agency: Adell Taivas Ogilvy Vilnius Country: Lithuania

Objectives

By the year 2017, telecommunications brand TELE2 was fully benefiting from its brand strategy as the cheapest brand in the market1. It was tim

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