Telemetro Reporta: The Tweeting Pothole

This case study explains how MEDCOM, a TV channel in Panama, promoted a local news segment by focusing on potholes and social media.

Advertiser: MedcomAgency: Publicuatro Ogilvy & MatherCountry: Panama

Objectives

We were asked to create more awareness of a specific segment in the local news in MEDCOM's company TV Channel, Telemetro Reporta. The segment was (and still is) presented by...

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