The North Face: 2020 reset normal campaign

In 2020, The North Face, an outdoor clothing brand, launched a campaign in the US to boost sales in the winter and make equity and access to exploration normal for everyone.

Campaign details

Brand: The North FaceAgency: Sid Lee Country: United States

Why is this work relevant for Creative Strategy?

This campaign is the result of cultural analysis, interrogation of qualitative, quantitative and syndicated data sources, and self-reflection on the brand's role within today's culture. Our brand is not the cheapest, most expensive, or even most soci

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