The Organisation of National Ex-Servicemen and Women (ONE): Sleeping flags

The Organisation of National Ex-Service Personnel (O.N.E), an organisation that provides support to Irish veterans, raised awareness of the issue of homelessness among veterans with its campaign Sleeping Flags.

Campaign details

Brand: The Organisation of National Ex-Servicemen and Women (ONE) Agency: Rothco Dublin Country: Ireland


O.N.E's 2019 objective was the same as 2018 - to plug the huge gap between income and operating costs. In 2018, O.N.E raised a gross income of €819,322. It cost €804,765 to run the hostels and provide the service (A). Government contributions made up

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands