UNESCO and The New York Times: Read more, listen more

The New York Times, a newspaper brand, and UNESCO, a specialised agency of the United Nations, encouraged audiences to read news from a variety of platforms by getting news organisations to promote each other on World Press Freedom Day (WPFD).

Campaign details

Brand: UNESCO and The New York TimesAgency: Droga5 Country: USA

Objectives

With people retreating to echo chambers that confirm their biases, The New York Times needed to encourage news consumers to change their behavior and actively expose themselves to different opinions to counter a growing tribalism in our politics and

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