United States Postal Service: Democracy by mail

The United States Postal Service(USPS), a mail company, set out to restore the faith of Americans who doubted vote by mail.

Campaign details

Brand: United States Postal ServiceAgency: MRM Country: United States

Why is this work relevant for Creative Strategy?

You've probably already seen how brands from MTV to Durex told Americans to vote. It's easy to create something flashy when it comes to voting, but for USPS, that wouldn't accomplish our task. For us, it was about how to vote.

So, we opted for straightforward creative - not because it would draw the most attention, but because it was right strategically. There were already enough words overwhelming Americans, making striking the right balance for this...

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