United States Postal Service: Impact Of Operation Santa

United States Postal Service (USPS), an independent agency of the US government responsible for providing postal service, increased awareness of its program responding to children’s letters to Santa through a digital platform.

Campaign details

Advertiser: United States Postal Service Brand: United States Postal Service Agency: MRM//McCann New York Country: United States

Objectives

By expanding Operation Santa on a national scale, we aimed to increase awareness of the program and garner more impressions in order to increase program participation—from the children and families writing to Santa, as well as the letter adopte