Volkswagen Ag: Laughing Horses

Volkswagen, an automotive brand, promoted its trailer assist with an emotional and comedic piece of video content that would win back brand love in Germany.

Campaign details

Advertiser: Volkswagen GroupBrand: VolkswagenAgency: Grabarz & Partner HamburgCountry: Germany

Objectives

In the wake of Dieselgate, the show had to go on

A year after dieselgate, people were upset. Because in Germany, Vokswagen is not just a car maker. It's a backbone of the economy and history. This was almost like a betrayal by a close family member. As a result, trust and likeability were at far lower levels compared to the year before according to the YouGov BrandIndex.

But an image campaign was out of the question. Our task was to...

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