Volvo: Human-Made Stories

Automobile brand Volvo identified a niche audience in the UK and targeted it with a blend of branded content and idents.

Campaign details

Brand: VolvoAgency: Grey Country: United Kingdom

Objectives

Volvo's business strategy was to move upmarket – from unprofitable middle market to premium, alongside brands like BMW, Audi, Mercedes.

They developed new cars, such as the XC90. But the public still perceived them as a mid-market brand.

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