Volvo: Living Seawall

Volvo, an automobile brand, created a Living Seawall to reposition its image and attract premium car buyers in Australia.

Campaign details

Brand: Volvo Car AustraliaAgency: whiteGREY Country: Australia

Objectives

The task seemed simple: make Volvo a credible challenger in Australia's luxury car segment.

In Australia, Volvo was an un-obvious choice in a luxury automotive segment dominated by larger, more prestigious and lavishly funded brands. To become a choice, they needed to disrupt category expectations while still holding on to a distinct brand.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands