Yellow Pages: Hidden Pizza Restaurant

The strong heritage of Yellow Pages as a print advertising entity in Australia was leaving it vulnerable to attack because it was perceived as out of date, despite its partnership with Google.

Yellow Pages: Hidden Pizza Restaurant

Agency: Clemenger BBDO MelbourneClient: SensisProduct: Yellow Pages (Advertiser)

Objectives

Yellow Pages as a directory (not just a print medium) enjoys usage from over 4.5 million Australians a week1 and having just signed a distribution deal with Google, boasts the largest digital reach of any Australian directory or marketing services brand. As the business data returned in Google searches is actually Yellow Pages' data, advertisers in Yel