Youngsters Against Violence: ScareCrooks

This low-budget social media and mobile campaign aimed to tackle a major societal problem in Guatemala - violent assaults - by attracting the nation's youth to its cause.

Youngsters Against Violence: ScareCrooks

Ogilvy Guatemala

Advertiser: Youngsters Against Violence Organization Brand: Youngsters Against Violence Country: Guatemala

Objectives

  1. Generate interest among young people and key media in order to contribute to the process of building a better future in Guatemala, through the fight against violence.