Carabao: We Are Female Fans

Energy drink brand Carabao created a media relations campaign based around Google image searches to showcase the brand’s ethos as one that resonated with young women in the UK.

Campaign details

Brand: Carabao Agency: W

Objectvies

Carabao Energy Drink prides itself on its inclusive marketing, but as a major football sponsor, there were certain audiences that weren't being reached as effectively as others.

At the beginning of the

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