Castrol Activ: Protecting the real engine of India

Castrol Activ, the engine oil, moved from a functional narrative to a purpose-driven one to aid growth among young people in India.

Campaign details

Brand: Castrol Activ Brand owner: BP Agency: Ogilvy Market: India Industries: Tyres, fuel, accessories, services Media channels:Mobile & apps, Online display, Online video, Other & ambient media, Public relations, Social media, Television, Webs 1 - 3 million

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