Castrol India Limited: #RideForVote – Non-Stop Democracy

Sayami Podder, Nikita Mehta, Zubin Tatna

Castrol India needed to create brand affinity and differentiation for Castrol Activ, its motorbike engine oil so it ran a campaign urging its target audience of millennial bikers to aid voter turnout in the 2019 general election.

Campaign details

Brand: Castrol India Limited Brand owner: BP Agencies: Mindshare India, Ogilvy Market: India Industries: Tyres, fuel, accessories, services Media channels:Mobile & apps, Social media, Television, Websites & microsites, Word of mouth, influencer 1 - 3 million

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