Castrol India Limited: Super Mechanic Contest

Castrol India wanted to drive brand affinity and preference among mechanics as they, rather than end consumers, are the key decision-makers in engine oil purchase.

Campaign details

Brand: Castrol India Limited Brand owner: BP Lead agency: Mindshare India Contributing agency: Ogilvy Market: India Industries: Tyres, fuel, accessories, services Media channels:Competitions & contests, Mobile & apps, Outdoor, out-of-home, Social 1 - 3 million

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