Castrol: Influence the Influencer

Benjamin Condit, Chaojie Miao, Rocker Hu, Sienna Zhang

Lubricant oil brand Castrol used WeChat to build a gamified educational campaign for mechanics to get them onside as influencers in China.

Campaign details

Brand: CastrolBrand owner: BPLead agency: Mindshare ChinaContributing agencies: Ogilvy, NormcoreCountry: ChinaIndustries: Tyres, fuel, accessories, servicesMedia channels: Competitions & contests, Mobile & apps, Social mediaBudget:Up

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