Castrol: Wellness Program

Catherine Asseily, Mona Hassanie

Engine lubricant brand Castrol used a social media and guerrilla marketing campaign focused on truck drivers' health to boost brand loyalty and sales in Saudi Arabia.

Campaign details

Brand: Castrol Brand owner: BP Agency: Geometry MENA Market: Middle East & North Africa (general region) Industries: Tyres, fuel, accessories, services Media channels: Online video, Social media Budget: Up to 500k

Executive summary

Challenge

When

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