Cathay Pacific: Let Your Senses Guide You

Alex Zhang, Valerie Wang, Xiewei Tai

Hong Kong airline Cathay Pacific used programmatic social media to reframe its Business Class offering to drive awareness, consideration and sales.

Campaign details

Brand: Cathay Pacific Brand owner: Swire Pacific Lead agency: VCCP Contributing agency: Digitas Market: Hong Kong,India,Japan,Singapore,Taiwan Industries: Airlines Media channels:Content marketing, Online video, Print - general, inspecified, Prog 1 - 3 million

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