Cathay Pacific: Let Your Senses Guide You

Hong Kong airline Cathay Pacific used programmatic social media to reframe its Business Class offering to drive awareness, consideration and sales.

Campaign details

Brand: Cathay Pacific Brand owner: Swire Pacific Lead agency: VCCP Contributing agency: Digitas Market: Hong Kong,India,Japan,Singapore,Taiwan Industries: Airlines Media channels:Content marketing, Online video, Print - general, inspecified, Prog 1 - 3 million

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