Chando: Reshoot Graduation Photo Campaign

Chando, a skincare brand, broke into the Chinese beauty market by celebrating what makes a person unique.

Campaign details

Brand: ChandoAdvertiser: JALA CorporationAgencies: Ogilvy ShanghaiMarket: ChinaSector: Toiletries & Cosmetics

Executive summary

Beauty in China is a fiercely contested segment where brands use everything – from KOLs, celebrities, to fashion...

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