Channel 4: Dispelling the myth that young people don't watch TV any more

British broadcaster Channel 4 ran a multi-channel campaign to increase the number and frequency of viewers for its soap Hollyoaks, to drive revenue by increasing its share of commercial impacts.

Campaign details

Brand: Channel 4 Brand owner: Channel 4 Agency: OMD UK Market: United Kingdom Industries: Public relations, Radio & audio, Social media, Television, Word of mouth, influencers Media channels: TV channels, services & programmes Budget:1 - 3 millio

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