Chick-Fil-A: We are open

A campaign by Chick-Fil-A, a fast-food company in the USA, retained sales figures by reminding customers that its restaurants were open despite the pandemic.

Campaign details

Brand: Chick-fil-A Brand owner: Chick-fil-A Entrant company: McCann New York Media: Starcom, New York Market: United States Sector: Restaurants & takeaways Media channels: Sales promotion, Television Budget: 10 - 20 million

Executive summary

Chick-fil-A has not experienced a year of negative sales in over 40 years.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands