A real-world and high-profile rocket sale was the antithesis of April Fool's Day marketing campaigns, and achieved the impossible when ExPace, a Chinese space rocket company based in Wuhan, gave itself a super task to sell the rights to launch a rocket on Taobao Live via Viya (薇娅).
Campaign details
Award show: ROI Festival
Award category: Live Video Broadcasts
Award level: Gold
Brand: ExPace, also known as CASIC Rocket Technology Company
Parent company: China Aerospace Science and Industry Corporation
Industry category: Aerospace
