China's millionaire livestreamer Viya sells an unconventional product – a rocket launch

A real-world and high-profile rocket sale was the antithesis of April Fool's Day marketing campaigns, and achieved the impossible when ExPace, a Chinese space rocket company based in Wuhan, gave itself a super task to sell the rights to launch a rocket on Taobao Live via Viya (薇娅).

Campaign details

Award show: ROI Festival

Award category: Live Video Broadcasts

Award level: Gold

Brand: ExPace, also known as CASIC Rocket Technology Company 

Parent company: China Aerospace Science and Industry Corporation

Industry category: Aerospace