Chiquita Banana: Disney Gamification

Chiquita, a Swiss banana producer, collaborated with Disney to reach parents and children across the US through a mobile campaign, which advertised in mobile gaming apps.

Campaign details

Brand: Chiquita Lead agency: Mobext Region: North America


The main client business driver for this campaign was to position Chiquita as a playful brand and restore Chiquita's reputation for being an iconic household brand. Chiq

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