Choc on Choc: Creating a unique brand for a unique chocolate gift

Chocolate on Chocolate had been making luxury chocolates for years. But with its name and identity failing to communicate the quality of premium products, the brand had become confused.

Choc on Choc: Creating a unique brand for a unique chocolate gift

Packaging: Branded Food

Brandopus

“The impact of the redesign has been amazing. Last Christmas we couldn't make enough chocolate for the demand! And this year we're already 10% up on Chirstmas 2010 sales, and we're only half way through the year!”

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands