Churchill Insurance: Little Chapters of Chill

Churchill Insurance, an insurance company, targeted younger family audiences with a mindfulness podcast, that was listened to over 54,000 times and was used as a mindfulness resource by the NHS.

Campaign details

Brand: Churchill Insurance Advertiser: Direct Line Group Agency: ENGINE Group Country: UK

Campaign Overview

Chill out? Oh yes…

Churchill rebranded with a new proposition aimed at a younger family audience. The insurer needed to show it unde

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