Clustering halal food consumers: A Twitter sentiment analysis

The exponential growth of user-generated social media content raises the possibility of using opinion mining techniques in tracking and monitoring consumers' preferences.

Introduction

In a highly connected and globalized world, "institutions other than the nation state are having a profound influence on markets and market behavior" (Kamarulzaman, Veeck, Mumuni, Luqmani, & Quraeshi, 2016, p. 400). In fact, opinions

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands