CMPC: MAX WIPE

CMPC, a brand focused on B2B companies with a wide range of cleaning products, launched a set of videos to showcase three attributes of its product to B2B clients across different categories in Chile.

Agency: La Q

Objectives

To achieve memorability in the launch of the cleaning product in B2B businesses. And to obtain at least 40,000 video views on Facebook and a 10% increase in sales in the period January - May 2018 versus the same period of the pre

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