CODAC: A One-Man Basketball Team

The China Organ Donation Administrative Center witnessed progress in organ donation rates after advocates from Tencent and Loong tracked five recipients down to execute an unusual basketball-themed stunt.

Campaign details

Brand: China Organ Donation Administrative Centre (CODAC) Brand owner: China Organ Donation Administrative Centre (CODAC) Participating companies: Loong and Tencent Charitable Foundation Campaign name: 'A One-Man Basketball Team' Industry category: Public Service November 2018-March 2019 RMB 5-10 million : China

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