Colt Technology Services: CX Pulse – Using machine learning to improve customer intelligence capabilities

Colt, a network and communications provider, developed a bespoke machine learning tool and increased its net promoter score (NPS).

Introducing Colt and its CX challenge

Colt is a network and communications provider with a $2bn annual turnover. It operates in 212 cities and supports 51 metropolitan networks. Colt powers 84% of the world's communications, keeping 51 cities connected. To say Colt maintains society's tr

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands