Coors Light: Iceman to Canton

Light beer brand Coors Light leaned in to a local grievance to create a national story and improve consideration and penetration in the US.

Campaign details

Brand: Coors Light Brand owner: Molson Coors Group Entrant company: Alma, Miami Market: North America Sector: Beer & cider Media channels: Online video, Outdoor,out-of-home, Packaging & design, Public relations, Social media, Television Budget: 3 - 5 million

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