Coutts: Power to the People – CX and value optimisation through data, tech and marketing automation

Coutts, a private banking company, increased engagement with its clients in the UK by creating a data decision platform that used AI to simplify data access and provide staff with the next best actions to take.

Campaign details

Brand: Coutts Lead agency: Merkle

Campaign Overview

Coutts has offered personal service to clients for centuries but faced increasing competition and raised client expectations.

Private bankers were struggling with manual applications that

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