COVID-19 and the forgotten C

Macmillan, the charity group, provided an evidence base for organisational decision making and drew attention to the challenges faced by people living with cancer during the pandemic in the UK.

Summary

Over the last year the Covid pandemic has dealt a huge blow to cancer services across the UK, disrupting screening, diagnosis, treatment and holistic support services. Less visibly but no less profoundly, it has also massively added to the emotional

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands