Craft Recruitment

Craft, a recruitment agency, redesigned its brand imagery with one billion logo combinations to promote a brand that is as unique as its candidates, increasing awareness in the UK.

Design consultancy: Elmwood Advertiser: Craft

Executive Summary

Recruitment agency Craft had just finished its first year of trading. Although it had made a small profit, it had fallen short of its turnover target. Founder, Dan Crowder, knew it was capable of achieving it but feared the agency lacked stand out in