Creating a New Normal for Sex: COVID-19 x Durex

Durex, a condom brand, launched a worldwide campaign to increase relevance and challenge human insights about personal sexual safety in order to help halt the worldwide rampage of STIs.

Campaign details

Brand: Durex Agency: Havas London

Executive Summary

  • Durex has been protecting sex lives for over 90 years, but the brand was losing relevance with the next generation.
  • When COVID struck, sex lives completely stalled, further threatening the brand and its business.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands