Currys PC World: We start with you

This case study describes how Currys PC World, the last specialist electronics retailer on the UK high street, took a new advertising approach to increase sales in a declining market.

Currys PC World: We start with you

Principal authors: Tom Claridge, David Edwards and Rob Sellars, AMV BBDO Contributing authors: Paul Elliot, Gain Theory; Craig Mawdsley, AMV BBDO

Introduction

This paper will show how advertising helped to brin

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands