Currys PC World: We start with you

Tom Claridge, David Edwards and Rob Sellars

This case study describes how Currys PC World, the last specialist electronics retailer on the UK high street, took a new advertising approach to increase sales in a declining market.

Currys PC World: We start with you

Principal authors: Tom Claridge, David Edwards and Rob Sellars, AMV BBDO Contributing authors: Paul Elliot, Gain Theory; Craig Mawdsley, AMV BBDO

Introduction

This paper will show how advertising helped to brin

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