DANCOW FortiGro: Celebrating the 'best mother' together with thousands of Indonesian mums

Growing-up milk brand Dancow Fortigrow created a mobile interaction based on emojis to reach young mums on Mother's Day to increase brand equity and drive customer retention in Indonesia.

Campaign details

Brand: Nestlé / DANCOW FortiGro Lead agency: Mindshare Indonesia Country: Indonesia

Strategy

Objective

Mother's Day is celebrated in Indonesia on 22nd of December, a day dedicated to express love and gratitude to mothers. This is also a ti

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