DANCOW: FortiGro UHT – Virtual Lunch Box

Eugenia Teo

Instant milk brand Dancow FortiGro ran a promotional giveaway on mobile and social media to drive brand equity, increase footfall to stores, and increase sales of its Dancow FortiGro UHT variant in Indonesia.

Campaign details

Brand: DANCOW FortiGro UHT Brand owner: Nestlé Indonesia Agencies: Mindshare Indonesia, AdColony Country: Indonesia Industries: Milk & dairy drinks Media channels: Merchandise & free gifts, Mobile & apps, Online video, Point-of-purch Up to 500k

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