DANCOW Fortigro UHT: Virtual lunch box

Growing-up milk brand Dancow FortiGro ran a promotional giveaway on mobile and social media to drive brand equity, increase footfall to stores, and increase sales of its Dancow FortiGro UHT variant in Indonesia.

Campaign details

Brand: Nestlé / DANCOW FortiGro UHT Lead agency: AdColony Country: Indonesia

Strategy

Objective

One common problem faced by busy mothers is their lack of control over what their children eat in school. They are worried that their young one

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