Datsun redi-GO: India's first car election campaign

Entry-level car Datsun redi-GO achieved lifts in brand awareness and perception in India with a bold campaign that pitted it against its competition.

Campaign details

Agency: TBWA\India Brand: Datsun redi-GO Brand owner: Datsun Market: India

Executive Summary

As a new and unknown entry-level car brand in India, Datsun redi-GO needed a compelling voice, given that its competition was a well-established leader with over 30 years of dominance in the automotive category. We decided to connect with Young Riser

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands