Davidoff Nicaragua: Explore, adventure and discovery

This case study describes how cigar brand Davidoff Nicaragua used innovative design to build customer desire for a new brand of cigars in a market dominated by well-established players.

Davidoff Nicaragua: Explore, adventure and discovery

DewGibbons + Partners

Executive summary

Losing market share and faced with innovative competitors, Davidoff Cigars was seen as exclusive but relatively expensive, old-fashioned, and short in relevance to today's cigar aficionados. Enter Davidoff Nicaragua, a new range of cigars from Nicara