Dawlance leverages tech features amid the pandemic

Refrigerator brand Dawlance’s campaign in Pakistan focused on the special features of its new models that enabled consumers to reduce their grocery shopping trips to keep food fresh for longer during the COVID-19 lockdown.

Campaign details

Agency: Mediavest – Brainchild Communications Pvt LtdBrand: New Refrigerator Campaign – Dawlance Pvt Ltd

The new Dawlance refrigerator campaign went live from July to November 2020 – just in time for the end of the lockdown as businesses were struggling to get back to normal. During this time, the category was also proactively promoting refrigerators fr

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