Branding for The Primal Pantry

The Primal Pantry, a raw food manufacturer, increased market share in the UK by redesigning its identity to appeal to health food lovers across the country.

Design consultancy: MiddayAdvertiser: The Primal Pantry

Executive Summary

  • 21,000 orders in first two weeks
  • From zero to £2m turnover in four years
  • Cracked the mass market: Tesco, Sainsbury's, BP, WH Smith
  • Out-paced the category and similar start-ups
  • Export sales of £510k
  • £3m investment based on it being "a strong recognisable brand"

"Our product can be made in anyone's kitchen. Our biggest asset is our branding, it's what people remember. The branding has worked really hard for us - we've smashed all our targets." Suzie Walker, founder, The Primal Pantry

The Primal Pantry is a start-up business founded...

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