Design consultancy: MiddayAdvertiser: The Primal Pantry
Executive Summary
- 21,000 orders in first two weeks
- From zero to £2m turnover in four years
- Cracked the mass market: Tesco, Sainsbury's, BP, WH Smith
- Out-paced the category and similar start-ups
- Export sales of £510k
- £3m investment based on it being "a strong recognisable brand"
"Our product can be made in anyone's kitchen. Our biggest asset is our branding, it's what people remember. The branding has worked really hard for us - we've smashed all our targets." Suzie Walker, founder, The Primal Pantry
The Primal Pantry is a start-up business founded...