Cottage Delight: Redesign – A celebration of variety and food discovery

Cottage Delight, a gourmet food company, increased sales and revenue in the UK by rebranding its packaging with new colours and a bunting design, celebrating culinary discovery.

Executive Summary

A declining and old fashioned condiments brand

In 2017, Cottage Delight was a brand that was stagnating, lacking relevance and declining year on year.

Despite a broad (and constantly growing) portfolio covering jams, chutneys, table sauces and beyond, retailers were losing interest and choosing more emergent, modern looking brands to fill their shelf space.

The business approach of regularly launching new products to try and stem the decline, meant that the portfolio had become confusing and the proposition to the trade unclear. This strategy was also failing to do anything to arrest the decline in sales and reduction...

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