Warner Edwards Gin

Warner Edwards, a distillery, redesigned its bottle to represent the same passion and attention that went into making its gin, in order to increase on and off trade sales in the UK.

Design consultancy: Biles HendryAdvertiser: Warner Edwards Distillery

Executive Summary

As the inventor of the original Rhubarb Gin and three other flavour variants, Warner Edwards' vision was to become the world's artisan gin brand of choice. Facing an onslaught of competition and the threat of a category slow down, its brand design was letting it down.

In order to cut through the competition and justify its super premium price point, the redesign needed to move the bottle away from simple functionality and towards something that's iconic - a design that would sit proudly on the back bar, in...

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